ARREX CREATIVE

Services

 
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You have the opportunity to cultivate your customers taste. Do not take this lightly. 

 

CREATIVE DIRECTION
& BRAND IDENTITY

We help brands highlight their story, build brand architecture, define values and personality, establish brand guardrails, develop brand manifesto and tone of voice.

  • Define target customer.
  • Art Direction focused on turning the brand into a must-have.
  • Elevating the customer by infusing the brand promise into their daily life.
  • Deliver brand values in a modern way.
  • Build creative that is a unique take on the brand promise.
  • Maintain a consistency throughout the brand.
  • Develop creative concepts that only your brand can do.

DIGITAL / SOCIAL

We focus on a digital-first platform. Creating ideas and content that can live across all platforms and enrich the user experience. A well constructed story and strategy will lead others to share it. “Shareability" is essential in the digital landscape.


PHOTO DIRECTION

We have a broad network of photographers handpicked for their various talent and specific focus. With our art direction we create unique and conceptual imagery focused on storytelling. Our strengths are lifestyle, fashion, product and action, all shot with the intention of bringing your audience closer to the brand.


VIDEO ART DIRECTION
& CUSTOM MUSIC

Video is a growing and extremely important asset to peak customer engagement. We have a team of filmers and editors whose stylistic approach can match any brand aesthetic. We offer a variety of mediums to capture motion from RED cameras, DSLR, 16mm, Super 8mm, VHS and animation.  

We have partnered with Holiday Recording Co. an in-house boutique recording studio allowing us to provide custom music that is scored to give your brand it’s own voice. Any genre is achievable and will be done with taste and a meticulously stylized approach to guarantee an authentic piece of music.


PRINT

Print is our passion. Although print has taken a backseat to digital content there is still an undeniable connection you can give to your customer when they can hold your messaging in their hands. We excel at all manners of print including advertising, editorial, catalogs, lookbooks, POP and packaging.


EXPERIENTIAL DESIGN

We concept and develop an environment that allows the consumer to become engaged with the brand. This can be anything from a tradeshow booth, retail presentation, pop-up shop or event based on your target markets interests that are focused on creating a sense of belonging to the brand.

Traditional advertising is not as effective with youth culture. This generation has been bombarded with advertising since birth and are not receptive. With ad-blockers and “skip-ad” buttons they have become keen at avoiding direct advertising. Creating an experience for them to participate in with ties to the brand allows them to be part of the community surrounding the brand.